ShopZetu Secures Pre-Seed Funding to Expand Fashion Marketplace Operations Beyond Kenya
Kenyan Fashion E-Commerce Startup ShopZetu Responds to the Evolving Needs of Fashion-Forward Women in Africa
chandni
ShopZetu, a Kenyan fashion e-commerce startup, is making strategic moves to cater to the evolving needs of fashion-forward women in Africa. Recognizing the demand for a comprehensive lifestyle platform, the company plans to expand its product range to include beauty, skincare, hair, and home décor categories. By tripling its vendor count to 1,000 and attracting renowned international fashion brands, ShopZetu aims to establish itself as the go-to destination for all lifestyle needs.
To support its ambitious growth plans, ShopZetu has successfully raised $1 million in pre-seed funding. The funding round was led by Chui Ventures, with participation from Launch Africa, Roselake Ventures, and Logos Ventures. Notably, prominent angel investors such as the CEO of RT Knits, the co-founder and CEO of Nadine West, an executive from Estee Lauder Inc, the CEO of WPP Scangroup, and the co-founder and CEO of Twiga Foods also joined the round.
As part of its expansion strategy, ShopZetu will conduct trial runs of regional delivery services in Rwanda, Tanzania, and Uganda. These initiatives aim to extend the platform's reach beyond its initial launch in Kenya in 2021.
Marvin Kiragu, the CEO of ShopZetu and co-founder alongside Wandia Gichuru, who is also the co-founder of the renowned Kenyan fashion brand Vivo, shared their vision for the company. They aspire to create a one-stop-shop where customers can express their identities through fashion, beauty, and home décor choices.
With its recent funding injection and strategic plans, ShopZetu is poised to transform the fashion e-commerce landscape in Africa, providing an unparalleled shopping experience for style-conscious individuals across the continent.
