ASTA CEO Discusses Strategies for Attracting New Travel Advisors at Washington, D.C. Travel Weekly Event
ASTA CEO Highlights Efforts to Attract and Nurture New Travel Advisors at Washington, D.C. Event
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Addressing the surge in demand for travel advisors, ASTA (American Society of Travel Advisors) is actively working to meet this need by attracting and cultivating fresh talent. This topic took center stage during ASTA's Travel Industry Outlook event held at the National Press Club in Washington, D.C., preceding the Association's annual Legislative Day, where members engage with policymakers to discuss crucial industry matters.
According to ASTA President and CEO, Zane Kerby, the outdated notion of the travel advisor profession fading away is no longer relevant. He emphasized that the travel advisor business is thriving, with increasing public recognition of the vital role played by travel counselors. The U.S. Bureau of Labor Statistics predicts a remarkable 20% growth in the number of travel counselors from 2021 to 2031, which is considered "much faster than average."
Kerby pointed out the complexity of travel decisions and the limited time and resources of individuals, making the expertise of travel advisors invaluable. He posed the question: Would you rather rely on your own deductions or trust someone with extensive experience, having visited a destination like New Zealand 20 times and built a successful business offering valuable advice?
As more consumers recognize the value of travel advisors, the industry faces an increasing demand for professionals to meet this growing need. Kerby encouraged individuals in other sectors to reconsider travel careers, emphasizing the promising opportunities available.
ASTA has placed attracting new talent among its primary objectives. The organization recently revamped its industry orientation training, witnessing significant interest as "thousands" have downloaded its comprehensive guide on pursuing a career in travel consulting. Moreover, "hundreds" of individuals are enrolling in the Roadmap course offered by ASTA to become travel advisors.
ASTA's efforts received a significant boost with a $250,000 donation from Norwegian Cruise Line, enabling the enhancement of their training programs. Kerby expressed gratitude for Norwegian's generous support, acknowledging its contribution in swiftly building a robust talent pipeline. ASTA remains committed to nurturing this new talent pool and guiding individuals towards their optimal path in the travel sales industry.
