Closure of Australia's Leading Sustainable Fashion E-commerce Platform
chandni
Founder Transitions Australia's Leading Sustainable Fashion Store into Educational Platform for Positive Change
After a successful decade of operating as Australia's prominent online retailer for ethical and sustainable fashion, I have decided to bid farewell to The Fashion Advocate online store.
The Fashion Advocate achieved remarkable milestones during its tenure, including hosting the nation's largest sustainable fashion runway at the Melbourne Fashion Festival. We established two premier ethical and sustainable fashion stores in Melbourne, showcasing the work of pioneering designers committed to sustainability and circularity. Thanks to our dedicated community of customers, we also made significant annual donations to charitable causes. Moreover, when faced with the challenges of 2020, we introduced Australia's first plastic-free, synthetic-free, and biodegradable face masks.
At a time when the fashion industry often overlooked sustainability, our sole focus was driving positive change. Though it was challenging to go against the mainstream, we excelled in our mission. The Fashion Advocate garnered numerous accolades as an e-commerce leader and became a catalyst for transformation within the fashion realm.
Throughout my tenure as the proprietor of The Fashion Advocate, we accomplished extraordinary feats. However, as I entered the journey of motherhood with my first child, I realized that the future I was shaping extended beyond my personal aspirations. Each decision I made would influence the world for generations to come, motivating me to ensure that my endeavors had the greatest possible impact.
Thus, the time has come for a change.
I have relaunched, rebranded, and reimagined The Fashion Advocate as an educational platform. Through online courses and mentoring programs, I now share my expertise on business, fashion, and sustainability, aiming to empower ethical, sustainable, circular, and slow fashion brands and enterprises. My ultimate goal is to inspire these fashion entities to leverage their businesses as agents of positive change, fostering social and environmental progress with every sale.
My vision is to revolutionize the fashion industry from within, starting from the cutting room floor and extending to all levels. By collaborating with brands and businesses, we have the power to transform fashion into a solution for global challenges rather than a contributor to them.
Fashion itself is not inherently detrimental; it is the realm of fast fashion that requires reform. I am devoted to supporting and nurturing ethical, sustainable, circular, and slow fashion, as it represents the true essence of the industry. In a world that yearns for more goodness, I am determined to help these commendable brands thrive.
