Deps, South Korea's Men's Fashion Platform, Expands with the Launch of an Offline Store.
South Korean Fashion Brand Incubator, Hago L&F, Boosts Market Presence with Offline Store Launch for Men's Fashion Platform, Deps
chandni
Hago L&F, the South Korean fashion brand incubator, is taking its men's fashion platform, Deps, to the next level by expanding its market reach through the inauguration of an offline store. The new venture, called Deps Zone, has been unveiled at Hago House, the select shop situated in Lotte World Mall, Seoul. This strategic move aligns with their growth strategy, aimed at catering to the primary customer base of men in their 20s and 30s.
The Deps Zone will exclusively showcase popular brands like Lord John Gray and DNSR, offering a valuable opportunity for Hago L&F to enhance its offline brand distribution network. In a market where Musinsa, a pioneer in men's fashion platforms, leads the way, the sector has experienced continuous expansion, with various platforms vying for the attention of male consumers.
Deps, which commenced its services in June, stands out as a trendy contemporary platform with a diverse range of brands, catering to men's fashion enthusiasts with refined tastes. Its lineup boasts contemporary and minimalist brands like Surgery, Le 917 Homme, and Fottners, addressing the demand for uniqueness in men's fashion choices.
Explaining their decision to venture into the men's fashion market, a source from Hago L&F highlighted the remarkable growth of this segment and the rising number of male customers seeking distinctive fashion options. With its offline store launch, Deps aims to solidify its position as a formidable player in the competitive men's fashion industry.
