"Mark Lepine Takes the Helm as Dynata's New APAC Business Leader"

Dynata, the world's leading first-party data company specializing in insights, activation, and measurement, has announced the appointment of Mark Lepine as the new Managing Director for its Asia-Pacific (APAC) operations. With an extensive background in market research and a deep understanding of the region, Lepine will be responsible for overseeing Dynata's growth and market leadership in the APAC market.

Bringing nearly three decades of expertise in the APAC region, Mark Lepine previously served as the Managing Director of APAC at Survey Sampling International (SSI), which later merged with Research Now to form Dynata. He also held key leadership roles at renowned companies such as Gartner, WGSN, and Forrester. With Lepine's arrival, Dynata aims to capitalize on its unparalleled expertise and resources, continuing to shape the future of data-driven decision-making and strengthening its position as the premier provider of first-party data and insights in the APAC region.

Chris Watson, the International Managing Director of Dynata, expressed confidence in Lepine's abilities and highlighted the strategic alignment of his experience with the company's goals. Lepine's role is pivotal in expanding Dynata's presence, elevating market position, and ensuring continued success across the APAC region while delivering outstanding results for clients.

Mark Lepine expressed his excitement about joining Dynata and leading the talented APAC team during this phase of growth. He emphasized the company's unmatched capabilities and advanced solutions as assets that present endless opportunities to drive innovation, unlock transformative insights, and deliver unparalleled value to customers in the dynamic and diverse APAC market.

About Dynata:

Dynata holds the distinction of being the world's largest first-party data company for insights, activation, and measurement. With a global reach of nearly 70 million consumers and business professionals, and a wealth of individual profile attributes collected through surveys, Dynata provides accurate and reliable quality data. Leveraging its powerful first-party data, the company offers innovative data services and solutions that enable customers to integrate the voice of the customer across the entire marketing lifecycle—from insight discovery to campaign activation and cross-channel marketing ROI measurement. Dynata serves a diverse clientele, including over 6,000 market research, media and advertising agencies, publishers, consulting and investment firms, and corporate clients in North America, South America, Europe, and the Asia-Pacific region.

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