Netflix Ventures into the Pop-Up Restaurant Industry
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Netflix Enters the Culinary Scene with Netflix Bites Pop-Up Restaurant at Short Story Hotel in LA
Netflix is taking its culinary content to the next level with the launch of Netflix Bites, a pop-up restaurant located within the Short Story Hotel in Los Angeles. The pop-up will feature renowned chefs and personalities from Netflix's popular cooking shows, including Curtis Stone from Maude and Gwen, Dominique Crenn, Ming Tsai, and Andrew Zimmern from Iron Chef: The Quest for an Iron Legend.
The star-studded lineup doesn't stop there, as pitmaster Rodney Scott from Chef's Table: BBQ, Ann Kim from Chef's Table: Pizza, Nadiya Hussain from Nadiya Bakes, and Jacque Torres from Nailed It! will also contribute their culinary expertise to create an inspiring tasting menu. To complement the dining experience, mixologists Frankie Solarik, Julie Reiner, LP O'Brien, and Kate Gerwin from Drink Masters will craft custom cocktails exclusively for the pop-up.
Operating from June 30 to July 13, Netflix Bites will serve dinner from 5 pm to 10 pm every day, with the addition of weekend brunch. While specific menu items and pricing details remain undisclosed, food enthusiasts in Los Angeles can now reserve their spots for this unique dining opportunity, marking Netflix's first venture into the realm of physical restaurants. It's worth noting that the future of Iron Chef: The Quest for an Iron Legend, a costly production, is uncertain, despite its release last year, and other cooking competitions like Final Table have not been renewed. However, with a vast array of cooking shows in its streaming catalog, it's a logical step for Netflix to capitalize on its brands by offering a tangible and immersive culinary experience. To make reservations for Netflix Bites, interested Angelenos can visit the booking page.
