Experience the Latest Trends from Copenhagen Fashion Week in the Metaverse

Copenhagen Fashion Week, the largest fashion event in Scandinavia, is enhancing its program by collaborating with the luxury mobile style game, Drest. The partnership introduces daily in-game challenges, allowing fans to immerse themselves in the world of fashion and style avatars with streetwear outfits. Running from Monday to Saturday, August 12, this innovative collaboration aims to capture the essence of runway shows and renowned street style photographers like Phil Oh and Tommy Ton.

Highlighting Nordic Brands

The collaboration shines a spotlight on renowned Nordic brands, including Ganni, Remain, Cecilie Bahnsen, and Stine Goya. The integration of brand storytelling and custom digital backdrops featuring iconic Danish landmarks adds a unique touch to the experience.

Purpose-Led Brands and Sustainability

Drest's founder and CEO, Lucy Yeomans, expressed enthusiasm about the collaboration, highlighting the strong sustainability credentials of the showcased brands. Beyond just appearances, the partnership aims to showcase purpose-led brands that resonate with a conscious audience.

Engaging Challenges and Community Interaction

Within the Drest mobile fashion game, players engage in challenges that involve styling model avatars using real-life luxury brands and events. Once a challenge is completed, the community votes on the final look. Players can acquire digital wearables through various means, contributing to an engaging and interactive experience.

Towards the Metaverse

While not currently Web3 enabled, Drest is gradually moving towards embracing Web3 technology. The company recently raised $19.1 million to fund the development of an evolved, metaverse-enabled version of its game. This updated version will incorporate new social elements, user avatars, branded challenges, and an enhanced user interface.

Future Prospects and Expansion

Drest's CEO, Lucy Yeomans, envisions the game's growth through strategic partnerships, marketing channels, and innovative revenue streams. The company plans to explore additional games within the Web3 and lifestyle space, expanding its offerings in the coming months.

Luxury Brands and Web3 Integration

Drest's role in partnering with luxury brands for in-game challenges has paved the way for the integration of Web3 technology. Last year's collaboration with the Oetker Collection luxury hospitality group, which featured iconic hotel locations, foreshadowed the group's entry into the world of Web3 with the launch of NFT collections.

Copenhagen Fashion Week's collaboration with Drest represents a bold step toward merging fashion and digital innovation, offering fashion enthusiasts an immersive and engaging experience in the evolving landscape of the metaverse.

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