Nykaa's CEO, Falguni Nayar, Assumes Direct Control of Marketing Operations Following CMO's Resignation
Nykaa's CEO, Falguni Nayar, Takes Direct Charge of Marketing Role Following CMO's Resignation
chandni
In the wake of Chief Marketing Officer Shalini Raghavan's departure, Nykaa's Founder and CEO, Falguni Nayar, has assumed a hands-on role in guiding and directing the marketing function. Over the past six months, several executives, including Raghavan, have left the company, sources familiar with the matter revealed.
In response to queries, Nykaa released an emailed statement, referencing the company's strengthening of marketing leadership in areas such as performance marketing, customer lifecycle management, and content strategy, as announced in April 2023. Acknowledging the significance of the marketing function to Nykaa's overall operations, the statement clarified that Falguni Nayar will personally oversee the function.
As Nykaa continues to expand into diverse sectors and geographical regions, leadership positions are being adapted to address strategic realignment, cost optimization, and the growing intricacies of the business, Nykaa stated.
As part of this organizational evolution, Shailendra Singh was promoted to Business Head for Physical Retail - Beauty in June. Singh, who played a pivotal role in Nykaa's Beauty e-commerce Brand Management for the past 18 months, brings over 16 years of experience from Hindustan Unilever.
The changes within the omnichannel beauty and fashion retailer coincide with heightened competition in the rapidly growing Indian market. Notably, Nykaa has welcomed Rozita Nouruzi as the CEO of Nysaa, the company's omnichannel beauty business in collaboration with the GCC-based Apparel Group.
Additionally, Nykaa has made a fresh appointment to lead the forthcoming phase of growth for its in-house western-wear brands under Nykaa Fashion.
