Fashion Brands Embrace Barbie Aesthetics with Exciting Collaborative Collections

In anticipation of the highly anticipated Barbie movie by Warner Bros, featuring Margot Robbie as the lead and Ryan Gosling as Ken, global retailers are joining the Barbie craze by launching collaborative collections adorned in pink and logo designs.

Shoppers are immersing themselves in the world of Barbie through clothing, accessories, jewelry, and footwear. Whether they have been lifelong fans of the iconic doll or simply love everything pink, customers can tap into their "Kenergy" with the ongoing wave of fashion collaborations.

To celebrate the upcoming movie release, TheIndustry.fashion has compiled a roundup of recent Barbie-themed launches from UK fashion brands. The lineup fueling the "Barbiecore" trend includes Gap, Primark, Zara, Kipling, and more.

Gap x Barbie

Gap's limited-edition collaboration with Barbie, available for women and kids, combines Gap's signature style and product icons with classic Barbie branding. The collection includes a range of graphic t-shirts, vests, logo hoodies, cycling shorts, and caps, all created in Barbie's distinctive style featuring vibrant pinks and bold patterns.

Primark x Barbie

Primark embraces pink this summer with its Barbie The Movie range, which encompasses womenswear, menswear, accessories, nightwear, home decor, and beauty products. Showcasing the Barbie Land logo from the movie, the collection aims to make fashion-forward pieces accessible to all, with prices ranging from £3 to £20.

Aldo x Barbie

Aldo's limited-edition collection draws inspiration from Barbie's accessories, featuring everything from miniature handbags to sky-high pink stilettos. The retailer amplifies Barbie's signature style with playful accessories designed for real-life play. The collection includes translucent handbags, chunky platform heels, bejeweled logo earrings, and more, providing the perfect finishing touches to any all-pink ensemble.

ASOS x Barbie

Not to be left behind in the Barbie mania, online retailer ASOS collaborates with Barbie's parent company, Mattel. The womenswear collection, including unisex styles, prominently features the Barbie logo on various t-shirt silhouettes. Barbie's face also makes an appearance in a two-piece denim ensemble. The 11-piece collection ranges from £5 logo-clad socks to a £48 denim jacket adorned with the doll's signature facade.

Kipling x Barbie

Belgian bag and accessories brand Kipling joins the Barbiecore fever by launching a collaboration with the fashion doll's parent brand, Mattel. The "Barbiefied" range comprises eight bags and accessories, playfully paying homage to Barbie's signature pink hue. Even Kipling's monkey charm receives a Barbie makeover, enveloped in hot pink fur. The collection's linings and logos have also been Barbiefied, ensuring a complete Barbie experience.

Boohoo x Barbie

Fast fashion e-tailer Boohoo partners with Barbie to unveil a limited-edition capsule collection. The collection combines Boohoo's streetwear edge with Barbie's flair, paying tribute to the doll that has influenced fashion since 1959. With 39 styles available, the inclusive range caters to sizes 4-28 and is priced from £6 to £50.

Crocs x Barbie

Even Crocs joins the Barbie frenzy by collaborating with the iconic doll. The footwear brand releases limited-edition clogs inspired by Barbie, all featuring the signature Barbie pink color. Each style comes with Jibbitz accessories referencing the movie, such as the Barbie logo, handbags, shoes, and accessories.

Impala x Barbie

Skate brand Impala seizes the opportunity to partner with Barbie on a collection, capitalizing on the retro 80s-inspired fits seen in the Barbie movie. The Barbie x Impala collection brings to life the styles featured in the movie, including bright yellow inline skates, matching protective gear, and coordinating socks.

EMU Australia x Barbie

EMU Australia collaborates with Barbie to transform its classic slippers and boots into the iconic Barbie pink. Using Barbie's dreamhouse as a backdrop, EMU Australia offers stylish and comfortable footwear suitable for flexible indoor and outdoor living.

Rebecca Fett, Global Marketing Manager at EMU Australia, expresses excitement about the collaboration, stating, "Conceptualized through a mutual admiration for each other's brands, EMU Australia is thrilled to collaborate with such an iconic property. We were excited to connect the beautiful southern coast of Australia to the iconic Barbie Dreamhouse to create stylish comfortable footwear for today's flexible indoor/outdoor living."

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