"Indian Startup Sparks Global Success: Revolutionizing Retail Giants' Business Strategies Through Coding"

In the fast-paced world of eCommerce, Indian SaaS product companies are leaving a significant mark on the global stage. Among them is Intelligence Node, a Mumbai-based startup, which has garnered an impressive clientele including multinational retail giants like Walmart, Nestle, John Lewis, as well as prestigious luxury brands such as Prada and LMVH, spread across more than 50 countries.

Intelligence Node's core focus is on empowering Fortune 100 retailers to enhance their revenue and profitability by utilizing a cutting-edge metric called "Share of Search." This metric has proven to be pivotal in the digital retail landscape, as it captures the starting point of every consumer's path to purchase - the online search. By analyzing keywords, SERPs, and search behavior, brands gain valuable insights into their discoverability and appeal on the digital shelf, as well as consumer attitudes towards market trends over time. This valuable data highlights the importance of prioritizing organic search alongside sponsored and PPC campaigns, allowing retailers to target top keywords for maximum visibility and stay ahead of competitors.

With the world's largest retail dataset consisting of over 1 billion SKUs across 1,400 categories, Intelligence Node's platform becomes an indispensable tool for retailers seeking to dominate eCommerce. It provides real-time insights into share of search and digital shelf performance, encompassing organic and sponsored metrics, category and market share insights, as well as price, assortment, and inventory comparisons of similar brands.

The startup's success can be attributed to its AI-powered technology, which aids retail performance through two core pillars:

1. Digital Shelf Optimization: By harnessing online search analytics, Intelligence Node decodes customer preferences and market shifts. Retailers can then fine-tune their product content strategies, discount information, and product availability to remain relevant and attractive throughout the year. Brands like Michelin Tyres and Walmart benefit from insights into product availability and 'share of shelf' across various eCommerce platforms, enabling them to make impactful digital shelf strategies.

2. Real-Time Pricing Insights: Intelligence Node's extensive database and accurate retail analytics, driven by proprietary AI/ML algorithms, integrate seamlessly into the workflows of retail clients. This enables pricing and operations teams to act upon crucial market insights in real time. Major players in the grocery sector, such as Walmart and Kroger, have already experienced the benefits of this technology. It allows them to react swiftly to market dynamics, make intelligent pricing decisions, optimize third-party seller ecosystems, and foster diverse and competitive product ranges.

With their innovative technology and data-driven approach, Intelligence Node is at the forefront of transforming retail giants' business strategies, not just in India, but globally as well.

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